Ready to shape your own path in the music industry?
Gain the knowledge you need, join the international conversation, and connect with key players from across the globe. Our Music Business Workshop will accelerate your career—giving you the tools, insights, and network to succeed in a rapidly changing industry.
This is just a taste of what’s to come. Stay tuned!
Meet The Speakers
Guji Lorenzana
Asia Territory Manager, A&R Business Development – Symphonic Distribution
With 20 years in the music and entertainment industry, Guji Lorenzana drives A&R and business development for Symphonic Distribution in Asia, empowering artists and labels while expanding the reach of top independent music across the region.
david sØderholm
Founder Up! Entertainment
Hear what David Søderholm has to share after 28 years of experience on several sides of the industry. Composing, A&R, radio plugging, and building his own label and production company, He’s done it all. With peaking on music charts and receiving nominations such as MTV Music Award.
Christine ekeberg
Norwegian singer-songwriter, vocal coach & performer
With roots in performance from a young age, Christine has written songs for both Norwegian and international artists, competed in Melodi Grand Prix (Norway’s Eurovision selection) and built a respected name as a vocal coach. Her music recognized via millions of streams—bridges artistry and mentorship, making her a compelling voice in the industry.
Andy Haggerstone
Co-founder of Songtaew Sync
Get an inside look into the world of sync with Andy Haggerstone, co-founder of Songtaew Sync (clients include Warner Music Thailand, HBO, Netflix, Apple TV, Sony Pictures & more).
Learn what sync is, who the key players are, how the process works, and what makes a deal succeed — plus practical tips on how sync agencies can help you land placements.
Morten Franck
International Songwriter & Eurovision Winner
Songwriter with nearly 30M Spotify streams and Eurovision credits—including six national-selection cuts (Norway, Lithuania) and the current winner for Ireland. In this session you’ll write melodies live, on the spot: apply different techniques to the same track, play them back, and compare what sticks. Hands-on, fast, and highly practical.
Mespiti poolsavasdi
IP Law Lecturer, Thammasat University | Ph.D. in Commercial Law (UK)
Mespiti Poolsavasdi is a legal scholar specializing in copyright and intellectual property, particularly in Thailand’s creative sectors. He is a lecturer at Thammasat University and recently spoke on the WIPO panel “Mastering the Art of Music Copyright for Creators.” His work focuses on the intersections of law, culture, and society, offering fresh perspectives on copyright and how legal frameworks can support the creative industries.
Christian Tornholm Lehn
A&R, Up! Entertainment
Christian Tornholm-Lehn is a Norwegian composer, songwriter, and producer with a diverse career spanning the global music industry. His work includes Billboard-charting tracks, campaigns for brands like Coca-Cola, and original compositions for film and international video games, including the Buccaneers! soundtrack. Known for blending creativity with commercial vision, he now serves as A&R at Up! Entertainment, shaping new talent and projects with an international perspective.
what you'll learn
Vocal Coaching
Unleash your vocal potential! Learn the essential techniques that will elevate your voice and performance, no matter your starting point. This class is led by an internationally recognized, award-winning vocal coach with years of industry experience.
Artist DNA
Discover who you are as an artist. In today’s industry, understanding your own brand is key to connecting with your audience. Get insights and guidance on defining your artist identity, building your brand, and communicating authentically with future fans.
Direct Networking Accelerator (DNA)
Build your network with likeminded talents, industry professionals, festival bookers, producers, venues, media, influencers, sync specialists, labels, management, and more. Our networking platform connects you directly with people who can truly change your career.
Understanding the Music Industry
The music business is evolving faster than ever. Learn how to get your music heard, placed in film and TV, played on radio, licensed for commercials, and booked for gigs. Get paid for your work and navigate the industry with confidence. This class will help you understand, grow, and expand your network in the music industry jungle.
Write Songs Like the Pros
Songwriting is both an art and a craft. Whether you’re a natural or just starting out, you’ll gain tools, techniques, and inspiration from some of the industry’s top writers. Take your songwriting to the next level!
Music
Industry 101
Who does what? How do managements operate? What’s different about the music industry around the world? What does it take to make it as a DIY artist? Learn directly from the pros and get real-world knowledge for your music career.
The Future of Thai Music & AI Going Global
Industry experts share insights on how to succeed in the future of music, why Asian music—and Thailand in particular—is on the rise, and how to tackle new challenges and opportunities. Be part of shaping the international future of Thai music, and learn how to navigate the impact of AI.
MUSIC COPYRIGHT & LICENSING
Learn essential music copyright rules - what you own, what you must clear, and how contracts and licensing work. Covers songs, recordings, collaborations, and sampling, with real examples from Thailand and beyond. Taught by a leading legal expert in copyright and creative industries.
our workshop in 2023
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